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MASTERING HEALTHCARE COMMUNICATION USING SBC
1-day Course
Description:
Enhance your interpersonal communication skills with this specialised workshop tailored for healthcare professionals. This course focuses on leveraging Social Behaviour Change (SBC) strategies to improve patient care and service delivery.
SBC is a strategic approach that uses targeted communication to influence behaviours, such as increasing service utilisation and improving patient outcomes. Through this workshop, you will learn to apply SBC techniques to enhance patient interactions, effectively address their needs, and support better health outcomes.
Key areas of focus include:
- Improving Patient Interactions: Learn how to utilise SBC to build stronger relationships with patients, enhancing their experience and encouraging positive behaviour changes.
- Enhancing Communication Skills: Develop practical skills in effective interpersonal communication, including active listening and empathetic responses.
- Optimising Service Delivery: Apply SBC tools and strategies throughout the patient care process to ensure effective follow-up and sustained behavioural improvements.
Join us to refine your communication skills and make a meaningful impact on patient care through the effective application of SBC.
Mode of delivery:
Face-to-face
Trainers:
Dr Diyana Kasimon is a seasoned media and communication educator, researcher, public speaker, and trainer. She is currently a senior lecturer at the Department of Communication, Faculty of Modern Languages and Communication, Universiti Putra Malaysia, and serves as the Director of the UPM-UNICEF C4D Programme. Her work focuses on advocating and institutionalising the SBC framework and Behavioural Insights (BI) across various sectors to influence and improve individual and collective behaviours for sustainable change. Her research interests lie in strategic communication, particularly government communication, communication in divided societies, nation-building, and national development.
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Puan Syafika Ghazi is a certified HRD-CORP trainer and a Master Trainer for Google and ASEAN Media Literacy. She currently serves as Programme Manager for the UPM-UNICEF C4D initiative, advocating for SBC and BI. Her work focuses on advancing and institutionalising the SBC framework and BI across various stakeholders to achieve sustainable behaviour change in Malaysia.
Any Questions?
Feel free to reach out to us at upm.unicefC4D@gmail.com
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