Mastering Advanced Social And Behaviour Change (SBC)

HRD Claimable

MASTERING ADVANCED SOCIAL AND BEHAVIOUR CHANGE (SBC)

3-day Course

Description:

Are you curious about the factors influencing human behaviour? This three-day Masterclass is designed for professionals eager to delve into the mechanics of behaviour change and the elements shaping societal norms. Through interactive, hands-on learning, you’ll master Social and Behaviour Change Communication (SBCC) frameworks for effective programme planning and implementation.

You’ll learn to set SBCC goals, identify current and desired behaviours, and address barriers. The course will guide you in crafting targeted communication messages, selecting the right channels, and integrating behaviour science into your plans. With a focus on practical application, you’ll also cover monitoring and evaluation, leaving with an actionable strategy to drive positive change.

Join us to enhance your understanding of human behaviour and elevate your ability to create impactful communication strategies.

Mode of delivery:

Face-to-face

Trainers:

Dr. Diyana Nawar Kasimon

Dr Diyana Kasimon is a seasoned media and communication educator, researcher, public speaker, and trainer. She is currently a senior lecturer at the Department of Communication, Faculty of Modern Languages and Communication, Universiti Putra Malaysia, and serves as the Director of the UPM-UNICEF C4D Programme. Her work focuses on advocating and institutionalising the SBC framework and Behavioural Insights (BI) across various sectors to influence and improve individual and collective behaviours for sustainable change. Her research interests lie in strategic communication, particularly government communication, communication in divided societies, nation-building, and national development.

Dr. Sharifah Intan Sharina

Dr. Sharifah Intan Sharina is Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.

Puan Syafika Ghazi

Puan Syafika Ghazi is a certified HRD-CORP trainer and a Master Trainer for Google and ASEAN Media Literacy. She currently serves as Programme Manager for the UPM-UNICEF C4D initiative, advocating for SBC and BI. Her work focuses on advancing and institutionalising the SBC framework and BI across various stakeholders to achieve sustainable behaviour change in Malaysia.

Open training:

Course Fees:

Any questions?

Feel free to reach out to us at upm.unicefC4D@gmail.com

Testimonials

"I gained a lot, especially learning how SBCC helps develop effective programmes using behaviour metrics and BI."

"Tingkah laku agak sukar untuk diubah, tetapi jika tahu the root causes, InsyaAllah boleh."

"Kursus yang berat tapi disampaikan dalam kaedah yang sangat menarik. Good job, Team C4D UPM!"

"Policy makers, programme managers, and infographic designers should attend this course."

"Overall, the agenda was excellent, and I thoroughly enjoyed it!"

"It’s packed with relevant skills, plus very fun."