Sparking Change With Communication And Behavioural Insights (BI)

HRD Claimable

SPARKING CHANGE WITH COMMUNICATION AND BEHAVIOURAL INSIGHTS (BI)

1-day Course

Description:

Curious about how small changes can create a big impact on behaviour? Ever wondered how subtle tweaks can influence decisions and drive action?

Join us for an engaging one-day course that delves into the fascinating world of behavioural science and its practical applications.

Discover how seemingly minor adjustments can significantly alter behaviour. For example, learn how adding a visual target to reduce urinal backsplash can lead to major cost savings, or how a well-timed SMS reminder can nudge individuals to attend their vaccination appointments.

In this dynamic training, you will:

Uncover BI: Understand how the principles of behavioural science can be used to influence and modify behaviour.
Explore Real-World Examples: Analyse practical case studies, such as the Kieboom urinal example and SMS reminders, to comprehend the power of behavioural nudges.
Apply the BI Framework: Learn to use the BI framework to guide your problem-solving process, including creating behavioural maps and designing effective interventions.

Packed with interactive activities and guided steps, this course will equip you with the tools and knowledge to implement nudging strategies effectively in various contexts. Join us to master the art of behaviour change and make a meaningful impact through insightful, practical applications.

Mode of delivery:

Face-to-face

Trainers:

Dr. Diyana Nawar Kasimon

Dr Diyana Kasimon is a seasoned media and communication educator, researcher, public speaker, and trainer. She is currently a senior lecturer at the Department of Communication, Faculty of Modern Languages and Communication, Universiti Putra Malaysia, and serves as the Director of the UPM-UNICEF C4D Programme. Her work focuses on advocating and institutionalising the SBC framework and Behavioural Insights (BI) across various sectors to influence and improve individual and collective behaviours for sustainable change. Her research interests lie in strategic communication, particularly government communication, communication in divided societies, nation-building, and national development.

Dr. Sharifah Intan Sharina

Dr. Sharifah Intan Sharina is Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.

Puan Syafika Ghazi

Puan Syafika Ghazi is a certified HRD-CORP trainer and a Master Trainer for Google and ASEAN Media Literacy. She currently serves as Programme Manager for the UPM-UNICEF C4D initiative, advocating for SBC and BI. Her work focuses on advancing and institutionalising the SBC framework and BI across various stakeholders to achieve sustainable behaviour change in Malaysia.

Open Training:

Course Fees:

Any Questions?

Feel free to reach out to us at upm.unicefC4D@gmail.com

Testimonials

“Had an excellent opportunity to learn about SBCC, particularly focused on the application of BI in community projects organised by UPM-UNICEF C4D. I gained insights into new approaches and frameworks of SBCC, and most importantly, I met many talented people and wonderful souls.”

“It was truly an eye-opening session on Behavioural Insights. The SBCC Pocket Event organised by UPM-UNICEF C4D had a profound impact on me.”